My short film, The Lift (http://www.imdb.com/title/tt0419920/), was recently put on the Atom Films website and within 24 hours, picked up 10,000 hits. Atom Films works off the basis that the more hits the film gets, the greater the share of gross advertising revenue the filmmakers get. The film was originally shot for a mobile phone competition and I've been using the rushes for teaching students editing, the one minute short was ignored on You Tube but on Atom Films, its now No. 1 on the comedy charts. How can you avoid a film which gets reviews such as: "Too bad to deserve any comment". "Absolute ****, a waste of time". "Completely worthless". And yet people keep watching it. See if you agree, currently the film has now got over 80,000 hits. Check it out here (http://www.atomfilms.com/film/the_lift.jsp) . The more hits it gets, the bigger the cheque for me to go out and do something more socially responsible like this for example (http://www.atomfilms.com/film/scribble.jsp).