You can now download your favourite (or favorite for the US readers) TV shows direct to your iPod through iTunes. The new iPod has TV out. So basically - download, for TV. No TV company / cable company / Murdoch / advertisers / sky+ / freeview / etc. needed. So now 'Desperate Housewives' will be competing with the UKScreen films for viewers attention. On iTunes podcasting. A level playing field at last. I started talking about a way for film-makers and the audience to get together in a more immediate way on my blog in August. It was, and still is, my opinion that the large marketing strategies of the studios / distributors is harming cinema. That they are constantly 'conning' audiences to see poor films. Who wants to make Bewitched? Who wants to see it? Who actually came out of the cinema and said 'That was great'?. But its an easy sell. For the sake of the art form that way of working has to stop. And soon. Wouldn't a system that allows 'good' films to rise to the top be better? Not just 'easy sell' films. By 'good' I mean of course not just films that I like, but films that at least someone likes - really likes - not just passes some time. Look at viral films / adverts - if you like it you send it on. Now imagine how well a big Hollywood film would work under the same pressure. Would you send on Dukes of Hazzard and therefore recommend it to your friends as worthy of their time? They need marketing to hide the fact that basically its all hype and no beef. Now anyone with some beef can give to it the hungry customer. Back when I first said this it was something to aim for in the future. Now it is here. My own video blog launches next week. So it begins... Tim Clague http://projectorfilms.blogspot.com