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Submitted by: Pixelloft Production

Category: Animated Spot Duration: 1 min Language: English
Format: DV (Digital Video)

Production:

Description:

MYTV Promo: This D&AD brief required me to create a brand identity for �Sky�s� up and coming �MYTV� (personalised television). MYTV is an interactive zone, where customers can plan their viewing, and which can ultimately be personalised to their own unique style with the aid of downloadable skins.
I wanted to convey the broad concept of personalised television, making it seem as exciting as possible, without having to state the intricacies of the concept. The idea was to merely hint at it, creating excitement, and a strong brand identity, which could be used on subsequent promos to enlighten the customers further on the actualities of the new system.

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Cast and Crew

Comments

Alan Spencer (2005-04-16)

Very impressive & obviously a large budget but great 10/10

Rating

Current Rating:

10.0/10 (1 votes)

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Page Statistics

Page Address:	http://www.ukscreen.com/screen/143
Creation Date:	2004-11-26
Accesses:	2567 hits

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